Cardless EMI
Learn about Pine Labs Online Affordability Suite - Cardless EMI
By Integrating with Pine Labs' Online Affordability suite that provides cardless EMI (Equated Monthly Installment) options to customers through strategic partnerships with NBFCs (Non-Banking Financial Companies) and banks. This solution enables customers to complete transactions using either their existing partner accounts ETB flow or by registering with a new lending partner NTB flow.
How It Works
Select Payment Method
- Customer selects Instant Credit on Pine Labs checkout
- Clicks on the Cardless EMI tab
Customer Verification
- Provide PAN details
- Mobile number is pre-filled (provided by merchant)
- Pine Labs fetches available credit limits from existing lending partners
Partner Selection
For Existing Customers (ETB):
- View available credit limits
- Select preferred lending partner
For New Customers (NTB):
- Select a new lending partner
- Complete KYC process
- Provide additional details as requested
EMI Plan Selection
- Choose preferred EMI tenure
- Review No Cost/Low Cost EMI options
- View interest rate and processing fee details
Complete Transaction
- On the Transaction Details page, select the radio button to provide your consent.
- Enter OTP sent to registered mobile number
- Confirm and complete the transaction
Note:
- In the custom flow, after successfully collecting the customer’s PAN and registered mobile number, redirect your customers to our hosted page where they can choose their preferred lending partners to complete the payment.
- In the redirect flow, when the customer clicks "Pay Now," redirect them to our checkout page.
- This approach simplifies integration, as Pine Labs Online manages all the additional steps involved in processing EMI transactions.
Supported Payment Partner
| Lending Partner | Lending Type | Minimum Order Amount |
|---|---|---|
| HDFC Cardless EMI | Bank | ₹5,000 |
| Lazypay EMI | NBFC | ₹3,000 |
Key Advantages
No Card Required
Customers can avail an EMI product without any credit card or debit card details required. Instant credit approval based on existing limits or new KYC.
Flexible Repayment
Customers have the liberty to repay the credit in 3, 6, or more months, thereby increasing affordability and purchasing power.
Additional Benefits
Additional cashbacks can be provided to the customer to enhance the affordability of the product and drive conversions.
Hassle-Free Payment
Simple OTP-based authentication with quick approval and transaction completion. No complex documentation needed.
Integration Benefits
Full Payment Upfront
You get paid the full transaction amount immediately. No waiting for customer EMI payments.
Zero Collection Responsibility
Lending partners handle all EMI collections, reminders, schedules, and default management.
Increased Conversions
Higher affordability drives larger order values and reduces cart abandonment rates.
Simple Integration
Pine Labs handles all complexity with easy integration options including Redirect and Web-SDK flows.
Updated about 5 hours ago