Affordability Suite – Pine Labs Payment Solutions

With Pine Labs Affordability Suite, you can empower your customers with flexible payment options that reduce upfront costs and make high-value purchases more accessible. This feature is ideal for businesses looking to attract more customers, increase conversions, and expand into underserved markets across India, all while offering a seamless checkout experience.

Flexible EMI Options

Credit Card EMI

Allows your customers to transform high-value purchases into affordable monthly installments using their credit cards. The total transaction amount is deducted upfront from their credit limit and repaid in easy EMIs.

Business Benefit: This will benefit your business by improving conversion rates, increasing average order value (AOV), and allowing you to offer No-Cost EMI by covering the interest charges.

Debit Card EMI

Enables pre-approved debit cardholders to make purchases in installments, with monthly deductions directly from their savings account.

Business Benefit: Expand customer reach beyond credit card users, driving sales for mid-to-high-ticket items while ensuring upfront payments to merchants.

Cardless EMI

Provides customers the option to avail of EMIs without a credit or debit card by using their mobile number, PAN, or other KYC details, often linked to pre-approved limits from NBFCs or lenders.

Business Benefit: Attracts customers without traditional cards, offering a seamless digital approval process and enabling high-ticket purchases with upfront payment to merchants.

Downpayment EMI

The Downpayment EMI feature in Pine Labs v3 enables your customers to split their payments into an upfront down payment and subsequent EMIs. This feature will support interest subvention, cashback, and discount offers to enhance customer affordability and platform attractiveness.

Business Benefit: Downpayment EMI helps merchants increase transactions by making purchases more affordable for customers, while keeping the merchant’s cash flow intact, as the downpayment is received upfront and the issuer funds the rest.

Click Here For Comparison

Feature	Credit Card EMI	Debit Card EMI	Cardless EMI
Eligibility	Requires a credit card with sufficient limit	Pre-approved debit cards linked to savings accounts	Based on pre-approved limits from NBFCs or banks, no card required
Interest Rates	Standard, Low-Cost, or No-Cost EMI options	Similar rates; No-Cost EMI may be offered	Typically similar to other EMI options; No-Cost EMI may be available
Customer Base	Limited to credit cardholders	Broader reach, including debit cardholders	Wider audience, including non-card users
Approval Process	Instant based on credit limit	Pre-approval by the bank for eligible users	Digital approval using mobile number, PAN, or KYC details
Payment Collection	Billed to the customer’s credit card	Direct debit from the customer’s bank account	Monthly debit from linked bank account or wallet
Best For	Credit card users looking for EMI flexibility	Debit card users without a credit card	Customers without cards who want EMI flexibility

EMI Categories to Suit Diverse Needs

Bank EMI

Flexible payment solutions through partnerships with leading banks, ensuring broad accessibility and convenience.

Brand EMI

Brand-specific EMI offers supported by specific brands, giving your customers additional affordability on their favorite products.

Advanced Brand EMI Features

Bundled Offers

What is a Bundled Offer?

A Bundled Offer is a SKU-based offer where eligibility depends on the presence of all SKUs in a predefined combination. Offer economics are defined at the combination level, and individual SKU offers are overridden for bundled SKUs.

Advantages

Attach Rate

Bundled offers improve the attach rate by incentivizing customers to purchase complementary products together, leading to increased overall transaction value and enhancing customer satisfaction.

Average Order Value

By encouraging higher cart-value combinations, bundled offers effectively increase the average order value, motivating shoppers to add more items to their carts for better deals.

EMI & Discounts

Bundling allows for differentiated EMI schemes and targeted discounts by pairing products, providing flexibility in promotional strategies without complicating the checkout process.

Multi-Bundle Cart

Merchants can support multiple non-overlapping bundles in one cart, offering flexibility for customers to customize their shopping experience while maximizing upsell opportunities.

Discoverability

Enhanced discoverability for premium and accessory combinations allows customers to easily find complementary products, increasing the likelihood of purchase and improving overall satisfaction.

Seasonal/Upsell/Cross-sell

Bundles drive seasonal promotions, upsells, and cross-sells without requiring any changes to the checkout process, simplifying implementation while boosting sales potential during key periods.

How Bundled Offers Work

Eligibility Check

Eligibility depends on the presence of all SKUs in a predefined combination

Combination-Level Economics

Offer economics are defined at the combination level

Override Individual Offers

Individual SKU offers are overridden for bundled SKUs

Constraints & Limitations

Max SKUs per Bundle

Match Requirement

Exact Match Only

Cart Size Limit

Split EMI

Split EMI Overview

Split EMI (Equated Monthly Installments) is an innovative payment option that divides the cost of a product into two distinct payments:

EMI Payment

A portion of the product cost is converted into EMIs (monthly installments), often with a subvention. The interest cost of the EMI is subsidized, either by the merchant or a partnering financial institution, making the EMIs more affordable.

Bullet Payment

The remaining portion is not included in the EMIs and is instead charged as a lump sum at the end of the EMI tenure. This amount is typically a significant portion of the total cost (e.g., 30-40%).

Main Aspects of Split EMI

EMI Tenure

Time period after which the bullet payment is due

Deferred Amount

The bullet payment to be paid at end of tenure

Scheme Code

The scheme code that needs to be passed in the loan booking file

Advantages

Increased Sales

By making high-value products more accessible through affordable EMIs, brands can attract more customers who might otherwise be hesitant due to the high upfront cost.

Customer Loyalty

Flexible, customer-friendly payment options enhance the experience and drive greater brand loyalty.

Higher Customer Value

With increased loyalty and retention, customers are likely to make repeated purchases over time, enhancing their lifetime value to the brand.

Example Calculation

Total Product Cost

₹50,000

EMI Amount (60%)

₹30,000

Paid in monthly installments

Bullet Payment (40%)

₹20,000

Due at end of tenure

Customer pays ₹5,000/month for 6 months + ₹20,000 bullet payment at the end

Additional Customer Benefits

No-Cost

NO INTEREST

Enjoy flexible payments with zero additional cost — pay only the product price in easy installments. The interest charged by the issuer is fully subsidized, with the subvention cost covered by one or more entities, such as the brand or its partners.

Low-Cost

REDUCED RATES

Enjoy flexible payments with reduced interest rates, making purchases more affordable over time. A portion of the interest charged by the issuer is subsidized, with the remaining cost borne by the customer. Subvention costs are shared by one or more entities, such as the brand or its partners.

Standard EMI

STANDARD

Spread your payments over time with standard interest rates, providing greater flexibility for your budget. This will have no subvention and the customer is expected to bear all the interest.

Post-Cashback and Instant Discounts

REWARDS

Enhance your customer satisfaction with post-purchase cashback and instant discount options, providing immediate savings and added value.

Full Swipe Offer

A Full Swipe Offer allows your customers to pay the full transaction amount upfront using their card and later receive a cashback or discount. The funding for this offer is shared among multiple stakeholders, such as the brand, or issuing bank. Unlike EMI options, this type of offer incentivizes purchases by providing immediate financial benefit to the customer.

Example: A customer purchasing a product for ₹20,000 may receive a ₹2,000 cashback, funded collaboratively by the brand, and bank. The cashback or discount is either credited back to your customer's account after the transaction or applied directly at checkout, based on the offer terms.

Key Benefits

Attract more customers without directly lowering product prices.

Drive sales while distributing the cost of the offer among stakeholders, making it more sustainable.

Seamless integration into the checkout process ensures a smooth customer experience.

These offers are managed through predefined agreements between stakeholders, ensuring clear funding responsibilities, reconciliation, and transparency. Full Swipe Offers effectively enhance customer appeal while maintaining financial balance for all involved parties.